Lead Sources

Lead Sources can use many methods of generating leads – websites, e-mail campaigns, SMS or TV adverts to name a few. You do not necessarily need a website to generate a lead.

A Lead Source is often called an “Affiliate” although that does not entirely cover what a Lead Source means to us at Lead Affinity.

We offer many ways a Lead Source can integrate with us and send us Leads. Contact us for more information.

The process works as follows:

• Lead Source generates a Lead
• Lead is sent to Lead Affinity
• Lead Affinity instantly finds an appropriate Lead Processor based upon levels of criteria and filters
• The Lead is then processed by a Lead Processor and the result is displayed on the Lead Affinity portal

Lead Processors

A Lead Processor, to us, is a place we can send a Lead to that will process the lead and pay commission either based on the delivery of the Lead itself or a commission based upon its success.

As an example, in Finance, we have Lenders that take applications from us. They pay commission either based upon the delivery of a valid lead or based upon the customer getting the finance they have applied for. Lead Affinity would therefore take an application from a Lead Source and find an appropriate Lead Processor that wants that Lead.

The process works as follows:

• Lead Affinity receives a Lead from a Lead Source and sends it to a Lead Processor
• Lead Processor processes the Lead
• Lead Processor sends information to Lead Affinity about the status of the Lead and any appropriate commission that is due
• The Lead Affinity portal displays the status of the Lead so it is viewable to the Lead Source